Most CRMs treat a lost enquiry as a dead record. Phoenix treats it as an open question — researching what changed, building a fresh approach, and re-engaging on the customer's terms.
Every recovery job moves through these stages in order. Each one publishes an event the next stage listens for — nothing is hard-wired together.
Pulls the customer's history through a CRM connector and builds a profile of what actually happened.
Combines that profile with prior memory of the customer to shape an approach worth trying again.
Re-engages on WhatsApp or voice — whichever channel fits the strategy and the customer.
Feeds the outcome back into customer memory, so the next attempt starts smarter than the last.
The recovery logic never imports a specific CRM, messaging, or voice provider directly — every integration sits behind an interface, swappable without touching the pipeline.
What's learned from one recovery job carries into the next attempt with that same customer, instead of starting from zero every time.
Because stages only communicate through events, each one can be tested, replaced, or extended without touching the others.
Point Phoenix at a closed-lost record and watch it move through research, strategy, and re-engagement on its own.
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